About me

As an engaged and detail-oriented collaborator with over 10 years of experience delivering highly polished consumer products at Facebook, Instagram and Amazon, such as camera-based experiences and visual search at Amazon, as well as AR ads in Facebook's newsfeed — I've contributed to creating solutions which scaled to be used by millions worldwide.

My creative passions span product design, user experience, fashion, art, and architecture, with a focus on sustainability and innovation. The goal of my work has always been to create purposeful experiences that resonate with my children and contribute to a more thoughtful, sustainable world.

Throughout my career, I’ve embraced difficult challenges at the cutting edge of technology, designing intuitive solutions that shaped new product areas — including launching Instagram’s first AR + commerce experience, Virtual Try On. I loved being part of early-stage strategy, defining vision, and mentoring teams to push what’s possible.

I recently wrapped up my time at Amazon after my role was made redundant, and I’m now fully focused on my health and being present with my family. While I’m no longer pursuing professional work, I carry forward a deep belief in the power of design to create a better future — and I remain inspired by the next generation of creators who will keep pushing boundaries and building a more sustainable world.

© 2025 Andrea Alam