about – Andrea Alam

ABOUT ME

I’m a creative leader and multidisciplinary designer, currently working on the Buy with Prime & Multi-Channel Fulfilment team in Amazon's Consumer organization.

I embrace difficult challenges in product design and am comfortable at the bleeding edge of technology, with over 9 years of experience shipping highly polished consumer products at Facebook, Instagram and Amazon - including the first experience at the intersection of AR and commerce for Instagram: Virtual Try On.

Using a process informed by user needs and prototyping, I have designed experiences that defined the direction for new product areas like camera-based experiences at Amazon/visual search and Facebook/AR ads in newsfeed, resulting in experiences utilised by millions of people globally.

As an engaged and detail-oriented collaborator, I am involved in defining product direction and creating strategy. My creative passions span product design, user experience, fashion, art, and architecture, with a focus on sustainability and innovation.

My greatest goal is to create meaningful, purposeful experiences that will resonate with my children and contribute to a more sustainable, thoughtful world. This drives me to inspire the next generation of creatives, pushing boundaries in design while considering the long-term impact of our work.

Through my career, I strive to develop solutions that not only meet user needs and push technological limits but also foster a better future for coming generations. By blending creativity, technology, and purpose, I aim to leave a positive legacy in the design world and beyond.