I’m a creative leader and multidisciplinary designer, currently working as a Senior Design Architect at Amazon Web Services. I consult/coach large enterprise clients on introducing customer-centric design processes into their organizations, as part of an AWS wide strategic initiative to support hundreds of customers in achieving their desired business outcomes with engaging customer experiences.

I embrace difficult challenges in product design and am comfortable at the bleeding edge of technology, with over 6 years of experience shipping highly polished consumer products at Facebook, Instagram and Amazon - including the first experience at the intersection of AR and commerce for Instagram: Virtual Try On.

Using a process informed by user needs and prototyping, I have designed experiences that defined the direction for new product areas like camera-based experiences at Amazon/visual search and Facebook/AR ads in newsfeed, resulting in experiences utilised by millions of people globally.