OVERVIEW

Facebook Spark AR Commerce

2019 — Present

AR Commerce is a new vertical on the Spark AR mobile platform team at Facebook AR/VR that I lead where I collaborate with data science, marketing, product and research to define the high level user problems, new patterns and use cases that the team needs to build. While the majority of my work is confidential, I shared some design considerations for AR shopping and commerce in a presentation at F8 2019. I also proactively work to provide leadership to the AR Ads Team at Facebook (featured in this project's cover image), who have now opened the opportunity to leverage AR in ads to more advertisers.

Goal: Raise the profile of augmented reality. Share guidelines and new patterns that have been validated by Spark AR.

Why: AR is still very new. There is an opportunity to provide leadership both internally to other teams and externally to the developer community.

The initial product offering for this work is Instagram Shopping Try On.

PRESENTATION AT F8

Screen Shot 2019-05-02 at 3.20.17 PM
E103_ARCommerce -8

Selected Works

Amazon StyleSnap #Software #VisualSearchUpload photos or screenshots to find visually similar styles on Amazon #VisualSearch #Mobile

Amazon Camera Modality #Software #ARBiggest redesign of Visual Search technology across Amazon #Mobile #AR #Camera

Amazon Package X-Ray #Software #ARSee which of your packages holds which gift, without opening them #Mobile #AR #Camera

Amazon Publisher Services #Desktop #AdsNew suite of cloud services, built to monetize and grow your media business #Desktop #Advertising

Amazon Visual Fashion Finder #Software #AIFilter the most important aspects when shopping for garments #Mobile #Internship #Fashion #AI

Photography #ArtDirection #PrintCollection of photographed International Editorials #Print #Digital #Identity #Photography

        © Andrea Alam 2019