OVERVIEW

Facebook Spark AR Commerce

2019 — 2020

AR Commerce is a new vertical on the Spark AR mobile platform team at Facebook AR/VR that I lead where I collaborate with data science, marketing, product and research to define the high level user problems, new patterns and use cases that the team needs to build. While the majority of my work is confidential, I shared some design considerations for AR shopping and commerce in a presentation at F8 2019. I also proactively work to provide leadership to the AR Ads Team at Facebook (featured in this project's cover image), who have now opened the opportunity to leverage AR in ads to more advertisers.

Goal: Raise the profile of augmented reality. Share guidelines and new patterns that have been validated by Spark AR.

Why: AR is still very new. There is an opportunity to provide leadership both internally to other teams and externally to the developer community.

The initial product offering for this work is Instagram Shopping Try On.

PRESENTATION AT F8

© 2024 Andrea Alam